Company Overview


Photo of an Astral Poultry producer farmAstral Poultry has operations based in Gauteng, Mpumalanga, Kwazulu-Natal and the Western Cape. Astral is one of the largest integrated poultry producers in Southern Africa. We're a leading low cost producer of feed pre-mixes, complete feed, hatching eggs, day-old chicks, broilers and distributor and producers of a variety of fresh, frozen and value added chicken products in Southern Africa with an expanding footprint in selected Southern African countries.

Full Service Broiler Producer
As a fully integrated broiler production, processing, distribution and sales and marketing operation, Astral processes 4.2 million broilers per week.

From the strategic placement of our operations in Standerton, Olifantsfontein, Camperdown, Epping and Hocroft we pride ourselves on good management and commitment to customer service as well as national coverage and export (mainly SADEC).

The high degree of planning and implementation in rearing, laying, hatching and processing of 4.2 million broilers per week requires streamlined processes, focus and determination of every staff member.

Highly Trained Staff
Astral Poultry employs approximately 8000 people to ensure procedures and standards are maintained every step of the process in order to guarantee quality and safety.

Fully Certified
All the Astral Poultry processing plants comply with statutory requirements and registrations and are certified by independent third parties in terms of their food safety systems.

Products
Astral Poultry produces frozen, fresh and value-added chicken products to both the retail and food services sectors, brands include: Goldi, County Fair, Festive, Mountain Valley and Supa Star.

Highest Standards
The quality of these Astral Poultry brands has established us as leaders in one of the most exciting and competitive consumer markets. We know the importance of on-time deliveries and that is the reason that we have our own highly specialised cold service fleet. This fleet operates daily throughout a sophisticated satellite tracking network to our selected wholesalers and retailers. Perhaps the most vital link between Astral Poultry and our consumers is the highly efficient "Cold Chain" guarantee of product quality and customer satisfaction we provide.

Astral Poultry is proud to place its chicken brands on the plates of millions of consumers every day.

About Astral Poultry